SEMA 2025
SEMA 2025 was an incredible week. The support, excitement, and energy from everyone who stopped by made this year truly unforgettable. From new dealer programs to packed demos and standout collaborations, the show felt like a milestone for our community. Here are some of the key moments from our booth!
Building the Strongest Dealer Ecosystem Yet
We introduced three major programs designed to support shops, elevate the customer experience, and strengthen the future of our network:
Exclusive Dealer Program
Priority access to limited-release Inozetek colors and InoColor Dynamic PPF, giving shops a real visual advantage in their local markets.
Shield Network
A complete support system centered around InoClear, InoClear+, InoMatte, and InoColor Dynamic PPF. Members receive lead generation, discounted PPF pricing, marketing tools, training access, and a free first year of INOCUT.
Apex Status
Our top tier. Apex dealers receive boosted leads, early access to upcoming products, custom-color privileges, an Apex badge on the dealer locator with priority ranking, and 60 days of Zeno Color Configurator.
Each program is built to help shops grow, stay competitive, and deliver the premium experience that our brand stands for.
InoClear Wrap Demos
Rainer from The Wrap Institute and Jose from Everlasting Wraps highlighted InoClear throughout the week, with crowds gathering at every session. Installers consistently pointed out the clarity, hydrophobic behavior, and ease of install that set InoClear apart.
We had a surprise visit from TrackCreativo who also captured a full segment on why InoClear stood out among the clear PPF brands at this year’s show.
FAKEINTEL × Inozetek: Cyber Steal & Blue Steal
Two heavily anticipated collaboration colors made their debut:
Cyber Steal — Silver Chrome Brushed
Blue Steal — Blue Chrome Brushed
Featured on a full-size Ferrari F40 replica and a Mini F40 (Mazda AZ-1 with the Liberty Walk kit), these builds instantly became SEMA favorites. The brushed chrome finish generated huge buzz throughout the week.
The Silver Surfer McLaren P1
Alex Choi’s McLaren P1 pulled massive attention during the show. Wrapped completely in Metallic Silver, including windows, headlights, taillights, and the windshield, it pushed the limits of what a full wrap can look like.
We also showcased InoMatte, demonstrating how it transforms a gloss finish into a refined satin texture.
Urban Automotive & The Dynamic PPF Challenge
We unveiled our newest collaboration color with Urban Automotive: Urban British Green, displayed on a complete Urban Defender build alongside their Cullinan widebody kit.
The week wrapped up with our Dynamic PPF Dry-Apply Challenge.
Fastest time: Samir Shomain – 3 minutes 29 seconds.
It was a clear demonstration of how quickly Dynamic PPF installs compared to traditional materials.
To our dealers, installers, distributors, collaborators, trainers, creators, and fans—thank you for making SEMA 2025 our biggest show yet.
2026 is already underway, and we can’t wait to share what’s next.








